Business Management Exam Preparation

May 2, 2016
As the May 2016 IB exams are approaching teachers and students are getting busier with exam preparation. The new conceptual and contextualized approach to teaching BM is clearly different from the content-based approach from the previous program. This approach puts...

The Intricacies of Branding

April 6, 2016
We all know the famous brands such as Adidas, Nike, iPhone, Apple and others. But what exactly is a brand and why do companies need to brand their products? Branding is a marketing strategy that involves creating a differentiated name and image, often by creating a...

Singapore seeks answers to rising food prices

October 24, 2012
As the world population is growing and urbanization is speeding up, this  happens at a cost. More and more often we read in the news about rising food prices, and not only- we can feel it by the faster speed with which our pockets get empty. According to the United...

Global Food Prices on the Rise, UN says

October 6, 2012
UN Food and Agriculture Organization is concerned about the prices of food which are  again on the rise and are reaching levels similar to the levels in 2011 when high food prices and food shortages caused riots in countries in the Middle East and northern Africa....

Housing Search Trade-Off: Price vs. Commute Time

September 29, 2012
A good way to look at the concepts of “scarcity” and “opportunity cost” is to consider the price of rent of a flat near your school/work and the time that it takes to commute every day in case you live not so close to your school/work to avoid...