With more than 35 million users, Indonesia is currently the second largest Facebook market in the world. Despite its relatively slow Internet connection compared to other countries, its growth rate from year to year has been tremendously high.

In his blog, Nick Burcher reports that Indonesia has jumped from having 209,760 users connected in July 2008 to 25,912,960 users in July 2010.

Why is Facebook that popular in Indonesia?

Julian Putra cites 3 reasons : culture – mobility – simplicity.

Culture – “Indonesia is Facebook in real life. Indonesian culture is based on sharing, communication and solidarity”, said Danny Hefer, answering the question in Quora. Facebook facilitates Indonesian people to connect with families, friends and important people in their lives easily. That is why people love it so much. Add another cultural influence – Indonesian people love to follow trends.

Mobility – Indonesia has more than 200 million mobile subscribers in 2011 and it is still growing. To this mix, add the popularity of BlackBerry, which is used by over 2 million people in Indonesia. BlackBerry is one of favorite communication devices for the growing middle class in Indonesia who are also commonly avid Facebook users.

Simplicity –  Facebook‘s unique features and functionalities make connecting with people easy and fun. Also underlying this is the speed of connectivity through a mobile platform and network. Facebook is ‘lighter’, compared to other social networks, and it allows people in Indonesia to access it through a slow connection or mobile phones.

How do you incorporate Facebook and social media tools into your CAS program?