Possibly something you have already encountered, but

http://www.react-hub.org.uk/books-and-print-sandbox/commissions/2013

has some wonderful resources that blur the edges of what books and reading have always been and provide some great ideas for getting students engaged with creative projects.  In particular Option 1 in Part 4 of the Literature course can certainly be interpreted to accommodate ideas like these.

We all need to be thinking outside the box as much as the IB programs permit, lest our students leave us in the dust…or sand.