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How Does Facebook Make Its Money?

Facebook is the most popular social network in the world, with 1.94 billion monthly active users as of the first quarter of 2017. And the best part of it is that this way of keeping in touch with friends and families comes for free for the users. But then how does Facebook make its money? […] Find out more

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The End of the Galaxy Note 7 Saga

One of the biggest recalls in the consumer electronics history continues to attract attention. But Samsung Galaxy Note 7 is officially dead. So far the South Korean electronics company managed to recall more than 90 percent of the Galaxy Note 7 and bring them back home. The phone is not being made any more, can […] Find out more

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Samsung Galaxy Note 7- Is it All Bad?

During the last month or so we have been listening and reading news about the fallout of the new Samsung Galaxy Note 7. Even maybe some of you have experienced first hand the issues with the battery of the phone exploding, being drained while charging and so on. The issues with Galaxy Note 7 have definitely […] Find out more

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Strategic Partnerships

Partnerships have always been an important strategy for businesses looking to grow in unfamiliar markets, attract new customer segments, or sell additional products and services. But they have also been tricky to work due to clashing corporate cultures and different business aims. Let’s look at some of those strategic partnerships that have happened lately and […] Find out more

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Apple’s China Strategy

Doing business is China is really, really difficult and this is a point on which there seems to be a broad consensus among foreign investors and foreign companies in China. The external environment with its various factors is too important and businesses need to consider those factors carefully when planning to move to a certain […] Find out more

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The Intricacies of Branding

We all know the famous brands such as Adidas, Nike, iPhone, Apple and others. But what exactly is a brand and why do companies need to brand their products? Branding is a marketing strategy that involves creating a differentiated name and image, often by creating a logo and/or a tag line, in order to establish […] Find out more

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