We know you better than you know yourself

November 12, 2013

“We know who you are, where you have been and what you will be doing in the future”. The film ‘Minority Report’ released in 2002, predicted a future where billboards recognised passers-by via facial recognition, called them by name and...

The battle of the brands in a digital world

October 31, 2013

A brand is a maker’s name or trademark. According to Philip Kotler in Marketing Management, a brand is a ‘name, term, symbol or design which is intended to signify the goods and services of one seller or group of sellers and to differentiate them from...

Changing of the guard in the smartphone market

October 28, 2013

Being an established brand adds significant extra value to a business and provides some security in poor economic conditions. For example, in Brand Finance’s list top 50 cosmetic brands by value, 19 of the 50 brands are over 60 years old, whilst 15 of them are over...

The lunancy of hotel minibars

September 29, 2013

It is about this time of year that I normally focus on some vacation-related issue. In the past, I have examined all inclusive holidays and virtual tour guides. In this post, I would like to consider the concept of hotel minibars and their relationship to the business...

Is football obscene?

September 2, 2013

The Global Polio Eradication Initiative (GPEI) spearheaded by the World Health Organization aims to eradicate polio worldwide. Pakistan has active and widespread transmission of polio and GPEI has set aside a $100 million budget for 2013 – 2015, although it presently...

Crowds move from surfing to sourcing to financing

July 31, 2013

Small may be beautiful as E.F. Schumacher once said, but it is normally more expensive. How can smaller firms challenge the goliaths in any market, such as Apple and Samsung, when resources required for research and development are so significant and where large firms...