Is the long tail wagging the dog?

March 29, 2014

Retailers are ruthless organisations. They set demanding revenue and profit targets for the goods they are prepared to display on their shelves; as a consequence big brands dominate their offering. Small firms, with limited ranges find it difficult to break the...

Services just got leaner and meaner

March 6, 2014

Operations management has not been the most popular topic with students in terms of classroom practice or examination question selection over the years. However, like accounting and finance, it offers excellent opportunities for you to prepare well-structured answers...

Facebook – ten years old, but showing its age?

February 4, 2014

Facebook is the world’s most popular social networking site and today it is celebrating its tenth birthday. Created by Mark Zuckerberg in his bedroom when he was a student at Harvard, it has become one of the greatest internet success stories of all time. Now, over...

Data is the new oil

February 1, 2014

  ‘Big Data’ looks like it’s going to be the business buzz word of 2014. Big Data refers to large data sets that can be managed and analysed only by increasingly powerful and sophisticated tools. Over the past five years, the world has witnessed an unprecedented...

Flying off the shelves

December 6, 2013

Marketing is a problem area for students. The major issue is that many students believe that they already have a good grasp of marketing, because it is all around them and they can tell you about the latest viral promotion or television advert. Unfortunately, students...

Technology on the catwalk

December 3, 2013

The fashion industry has long been at the forefront of applying technology in the design, manufacturing and marketing processes. The industry has taken this one stage further in the last few years by incorporating technology into the product itself. Fashion is now...